How I priced my template at $49 (and why cheaper would have hurt)

Everyone's first instinct is to price low. For indie products, that instinct is usually wrong.

Cheap signals risk

A $9 template reads as disposable. $49 says “this is maintained, and I stand behind it.” Price is a trust signal before it's a number.

One-time beats subscription

For a landing-page template, a subscription adds friction and support load. One payment, lifetime updates — simple to sell, simple to own.

Leave room to be generous

$49 gives margin for refunds, updates, and the occasional free upgrade — the things that build a reputation.